It is with so much gratitude and joy that I’ll be introducing you to a new and wonderful goalfriend of mine in Scale Your Joy Episode 16: Black Girls Must Die Exhausted with Jayne Allen. Although I only recently met Jayne, or Jaunique when she’s not using her nom de plume, she has already become a great inspiration to me. Listening to her incredible story, you’ll feel inspired, motivated, and captivated! After hearing so many juicy details about Black Girls Must Die Exhausted, make sure to head straight to Jayne’s website and preorder a copy now. Preorders before the official release on September 28, 2021 are especially helpful because all preorders factor into whether a book is competitive for being on the New York Times bestseller list.
“I think a book is an incredible statement accessory to hold in your hand, because it shows what you’re putting in your mind.”– Jayne Allen
Listen to the Full Episode:
In this episode, we’re taking a deep dive into the artsy-smartsy world of Jayne Allen and her perfectly imperfect protagonist, Tabitha Walker. In Black Girls Must Die Exhausted, we meet Tabitha on her worst day and grow with her over time as she experiences and redefines a sense of deep exhaustion while navigating dating, friendships, family dynamics, Corporate America, and the world at large as a Black woman. Jayne also shares her own amazing story: from Harvard Law School, working as a lawyer for Lady Gaga, and going from shyly printing 200 copies of her first self-published book about time management, to landing a smashing four-book deal with HarperCollins!
Jayne tells us about her experience planning, writing, and getting her book out there for the world. At first, traditional publishers told her that her Black female protagonist Tabitha just “wasn’t relatable.” Deciding to rewrite that narrative for herself, Jayne self-published Black Girls Must Die Exhausted, promoted it heavily by engaging with readers and book clubs on Instagram, and joined over 60 book club meetings across five continents that were featuring Black Girls Must Die Exhausted. There’s so much more to hear, so start listening or watching now!
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What You’ll Learn
- The origin of Jayne Allen’s pen name
- Just enough about Tabitha Walker and the plot of Black Girls Must Die Exhausted to pique your interest and make you want to run to preorder your copy
- The importance of understanding brand strategy, audience, and marketing development for aspiring authors
- What obstacles the traditional publishing industry still presents for writers of color, especially women of color, and how Jayne Allen is shaking that up
Further Reading from Topics in the Show:
- The beautifully crafted and wonderfully written book Black Girls Must Die Exhausted, by Jayne Allen
- Jayne Allen’s website, https://jayneallen.com/, where you can sign up for Jayne’s mailing list and get Jayne’s book recommendations
- Black Lives Matter book club, by Ashley Bernardi
- Editor and Story Coach Lisa Cron
- Original book cover art by Monira Mussabal
- Publicist and literary lobbyist, Dawn Hardy
- HarperCollins editor, Sarah Ried